Small Business Foot-Traffic Tool

Turn Foot Traffic into Business Strategy

When you run a neighborhood café, boutique, or service shop, you value the number of people who walk through the door. Most small business owners may still rely on a manual headcount to gauge “how busy we were.” Knowing the ebbs and flows of when customers walk through your doors and where they come from helps business owners understand the value of location data and foot-traffic insights from visitors. To assist small businesses with accessing this specific data, the Clark County Office of Economic Development offers free data reports that provide insights into visitor patterns, behavior, and preferences at or near your business.

Foot-Traffic Insights Help Small Business Owners

Whether you are planning your second food truck, scheduling staff at a busy salon, or sharing company value with a potential investor, foot‑traffic insights turn guesswork into informative and data‑backed decisions.

Foot-traffic insights help businesses and civic stakeholders learn:

• How many people visited your storefront yesterday, last week, or a year ago
• Where they came from and how far they were willing to travel
• How long they stayed and how frequently they return
• Whether a promotion or marketing campaign was effective
• How your foot traffic stacks up against competitors