With new NHL, NFL, WNBA and MLB,franchises all coming to the region in the past five years, it’s safe to say Clark County’s sports industry is thriving. In total Clark County is home to, 17 primary athletic facilities with a combined capacity of almost 300,000 seats. Beyond stadium sports, Clark County is also home to the newly minted Formula 1 Las Vegas Grand Prix which uses the iconic Las Vegas Strip as its track. Las Vegas is also set to host Super Bowl LVIII in 2024, boasting an estimated $500 million in economic impact for the city, and Allegiant Stadium —home of Las Vegas Raiders — has become one of the best performing stadiums in the world and a steady hub of activity for local businesses in Clark County.
In a region that has realized significant population growth in recent years, Clark County is readying the next generation of sports industry talent with sector-relevant curriculum. University of Nevada Las Vegas’ Intercollegiate and Professional Sport Management offers a master’s degree program where students can concentrate in a variety of fields of study from sports betting to esport management to sports innovation and analytics.
Whether you’re a manufacturer of shin guards or involved in sports marketing, Clark County’s big-name sports teams provide a stable base of operations to grow clientele. The region is diversifying, with new and budding industries adjacent to athletics, including healthcare, manufacturing and information technology. Companies like Red Rock Running Company create community around running culture, while thousands of sports management and athletic therapy and training businesses find success in Clark County. Coaching instruction has also increased by more than 150 percent in Las Vegas.
The University of Nevada Las Vegas (UNLV) Sports Innovation program stands as a cornerstone of academic research and community engagement in the field of sports. With a rich history of research expertise, UNLV Sports Innovation collaborates with local businesses to facilitate product testing and development, bridging the gap between academia and industry. The program’s Catalyst Grant provides funding for collaborations between UNLV faculty and industry partners, fostering groundbreaking ideas and solutions for the sports-related business community.
Clark County boasts a pool of highly educated talent ideally suited for the sports and athletic industry. The University of Nevada (UNLV) cultivates talent with its renowned Intercollegiate and Professional Sports Management Master’s degree program, and the school’s undergraduate certificate in Sport Leadership and Management provides a strong foundation for running a related business. Nevada State University also contributes to Clark County’s talent pool through its Business Administration program — which offers a concentration in sports business that delves into the economic and financial intricacies within the sports industry.
