Sarita Rodriguez, a nutrition and wellness coach in Las Vegas, had been plotting — almost dreaming — of launching a television show centered on child wellness issues.
Once she stumbled upon Everyday Woman TV — found on platforms like AppleTV, Roku and through its own website — Rodriguez found what she said was the perfect home for her show, “Growing With Gus.”
“I already had the concept, so it made sense,” Rodriguez said. “I love the community they’ve created around the channel.”
The “they” referenced by Rodriguez are Galit Ventura-Rozen, a commercial real estate broker, and Angela Giles, longtime owner of an online marketing and sales company, both Southern Nevada residents.
The idea behind the channel is to give female entrepreneurs and professionals an opportunity to market a brand, business or idea — or any combination thereof — with the promise of a boost of exposure through its community of members.
To get a show, a woman simply needs to sign up for the service, which is $100 per month, and send in prerecorded programs. If they want to pay extra, Everyday Woman TV will help with graphics and presentation.
The initial contract is for three months.
As of early June, more than three dozen different shows — ranging in time from nine to 30 minutes — were available on the streaming channel. They hope to have 100 shows up by the end of the year and 1,000 by 2025.
“How can we help the average professional woman or female business owner get more noticed — that’s the question that we asked,” Giles said. “It’s about helping women become more confident. We want to be uplifting.”
The idea for the channel was born out of the uncertainty from the early months of the coronavirus pandemic in 2020.
Many women lost jobs or started to work remotely from home, often with the added duty of serving as an at-home educator for their children while schools were closed.
Ventura-Rozen and Giles said they noticed that women they knew started to connect more online.
Soon, the pair started cultivating an online circle — they call it the “Everyday Woman Community” — of thousands of supportive women from all over the globe.
The pair started to create video tutorials and virtual meet-ups on different activities that could be done from home or on how to start a business online.
“It started as a place where women could share with each other and be supportive during a stressful time,” Ventura-Rozen said. “We had already been doing private coaching on how to start businesses. During the pandemic, it seemed like more women wanted to know how they could start their own business. Women who were working for someone else, they wanted to work for themselves.”
Ventura-Rozen and Giles have worked as motivational speakers and refer to themselves as expert marketers. The uncertain early days of the pandemic seemed to be an atmosphere where many people were on the lookout for both of those skillsets.
“The pandemic, I believe, opened the door for a lot of women to explore entrepreneurship,” Ventura-Rozen said. “Angela and me, we’ve been in the business world for a long time and we’ve been judged in male-dominated industries. We developed confidence over the years, and we want to share how to develop that. If you don’t open your mouth and speak with confidence, nobody will listen.”
For Giles, a healthy work ethic was developed as she spent her formative years growing up on a pig farm in Washington state. She later decided she wanted to go into the information technology field, where she worked for a time for companies in Utah and California.
Giles said she remembers people in Utah asking her why she didn’t want to let her husband work while she stayed home “barefoot and pregnant.”
Instead, she went on to start her own company after working in the corporate world for a time in San Diego. She moved with her family to the Las Vegas area in 2014.
In 2017, the two women met by chance when Ventura-Rozen — a 30-plus year valley resident and graduate of Chaparral High School and UNLV — was in search of a business expert for a tutorial she planned to create.
“At first, I didn’t know Angela was living in Henderson,” Ventura-Rozen said. “We met at a Starbucks shortly thereafter, and we’ve been great friends ever since. We’ve only been best friends for five years. How we clicked, that’s not common. It’s not always easy to have a partner, but there’s something about us.”
In fact, Ventura-Rozen said the pair have yet to have an argument, a rarity for business partners. Of the Everyday Woman TV channel, the women said the sky is the limit for the concept.
There are a range of shows available on 19 platforms, including programs about financial or self-improvement topics, and some about fashion.
Ventura-Rozen has a show called “The Successful Woman’s Mindset.” Another show is about fashion.
To have a show, a person only needs to be a woman and stay away from the topics of politics and religion.
“We don’t have to do this,” Ventura-Rozen said. “We’re both very successful in our businesses. We do this because we want to give back. It’s about women inspiring, empowering and teaching other women.”
While viewership is not currently measured in seven or eight figures, Giles said the channel has the potential to “tap into” about 40 million viewers.
Rodriguez said her investment in the platform has paid off to date.
“I’ve gotten exposure,” she said. “I do believe it’s been worth it. We’re currently working on our fourth episode, which will be about water intake and dehydration. I’m doing my small part, I believe, to help make the world a better place, and Everyday Woman TV is helping me with that.”