February 27, 2024

Tourism officials react to Big Game results: ‘Las Vegas Delivered’

News 3LV
by Andrew Nomura

Tourism officials shared marketing details related to Super Bowl 58 and how many eyes were on Las Vegas.

The LVCVA held its monthly board meeting inside of the South Hall of the Las Vegas Convention Center. Marketing officials expressed how many people watched Sunday’s big game, putting Las Vegas in the world spotlight.

Officials said Las Vegas received about half a billion dollars worth of marketing during Super Bowl week.

Marketing executives said instead of buying a Super Bowl ad they relied on social media influencers. Las Vegas made 84 billion social media impressions.

14,000 news articles were written about Las Vegas. Super Bowl 58 was the most watched telecast on record with more than 200M viewers who watched all or part of the game.

“Las Vegas had one shot to make Super Bowl 58 one of the greatest Super Bowls, and it delivered,” said LVCVA CEO and President Steve Hill.

“This put the sports world on notice that we are the sports capital of the world.”


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